Educational Not-For-Profit

Our contribution for the DigPlay project

Junior Achievement Ireland (JAI) works with industry and education partners to inspire young people to realise their potential by valuing their education and developing the skills and attitudes needed to shape their own future. 

Over the last 30 years, JAI has reached more than 1.3 million students, delivering programmes on STEM, financial literacy, entrepreneurship and enterprise thanks to the support from 160 leading organisations. With more than 64,000 students in 600 schools around Ireland taking part in JAI programmes annually, the impact of volunteers from the world of work is crucial to young people developing key transferrable skills and making the connections between what they learn in school and the world of work.

JAI is part of a worldwide organisation that has been nominated for the Nobel Peace Prize five times.

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What Is Your Role in DigPlay?

JAI plays a central role in the DigPlay journey, bringing deep expertise in youth engagement, skills development, and experiential learning. As a leader in connecting education with the world of work, JAI contributes a strong understanding of how young people build confidence, skills, and career awareness through practical, hands-on experiences.

Within the project, JAI leads Work Package 4: Train-the-Trainer, overseeing the recruitment, training, and support of teachers, youth workers, and business volunteers across partner countries. This includes developing the DigPlay training toolkit, designing and delivering the Train-the-Trainer programme, and ensuring that educators are equipped to effectively use game-based learning and assessment approaches in their classrooms.

JAI will also play a key role in piloting DigPlay within DEIS second-level schools in Ireland, ensuring the programme is tested in diverse and inclusive learning environments. This provides critical insight into how game-based skills assessment can support students who may face additional barriers, helping to ensure the tool is accessible, relevant, and impactful for all learners.

In addition, JAI engages key stakeholders—including schools and industry partners—to ensure DigPlay is grounded in real educational and labour market needs. Drawing on its experience in employability, digital skills, and programme delivery at scale, JAI contributes to shaping how skills are recognised and assessed through gameplay.

Through its national network and strong links with industry, JAI ensures that DigPlay is practical, scalable, and aligned with workforce expectations. Ultimately, JAI’s role is to ensure that the programme delivers meaningful impact for young people—helping them understand their strengths, essential digital and human skills, and translate these into real-world opportunities, turning Play into Proof.

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Where can you find us

Junior Achievement Ireland

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6/7 Exchange Place, 3rd Floor, Docklands, Dublin D01 T9C2